Back to all workshops

Create empathy maps and user journeys

Create products and services that get to the heart of users' needs. Learn how to create user story maps and user journeys to help you design effectively and efficiently.

Workshop details

  • Price: £2500
  • Duration: 1 day
  • Attendees: Up to 8 people

Book this Workshop


Call Andy on +44 (0)845 858 6563

About this workshop

Many organisations have teams that are able to analyse and optimise goal funnels, increase lead generation through social media interactions or reduce the wait time on the telephone, but fewer are aware that the key to successful customer experience is being able to understand how each of these touch-points affect and influence your audiences’ needs.

During this workshop, you will learn how to create and use empathy maps which help you to gain insight into what’s going on with your customers before, during, and after they have used your product. Combining this with user journey mapping creates powerful user stories that can uncover opportunities for improving your existing product, or ways to innovate upon it.

Who is this suitable for?

This workshop is ideally suited to inter-departmental teams, or individuals who are responsible for any touch-points within your customer experience journey.This workshop does not require any specialist skills, or knowledge.

  • Product Managers/Owners
  • Marketers
  • User Experience Designers
  • Designers
  • Developers
  • Project Manager

By the end of this workshop you will have:

  • learned how to create user journey maps
  • developed empathy maps for several personas
  • discovered opportunities for your product or service
  • used lean techniques to optimise your existing user journeys